Placing your customers experience at the heart of how we deliver.
Offering strategical, practical support for banks and businesses wanting to¬†increase¬†their footprint in the UK and European market.
The Striding Edge team are an independent and experienced group of prepaid service providers; Helen Child is their leading consultant, voted one of the top ten women in prepaid globally.
Helen¬†featured recently in Dr Nigel Lockett’s book ‘Exploring Entrepreneurship’, Helen’s an energetic and successful Chief Executive, having built a FSA regulated business from a start-up prepaid services company through to being the first E Money License holder in the UK to be awarded Issuing Licenses from both Visa and Mastercard.
Helen has played an active role in shaping the prepaid market being a founding member of the Prepaid International Forum; the global, not for profit prepaid card industry forum. Never far from championing the customer and cause, Helen headed the working committee that wrote The Customer Charter – a jargon free benchmarking standards working paper. Helen is quoted extensible in trade and consumer publications.
Helen galvanised the females in Prepaid to create Women in Prepaid (WIPs), this is a networking social group where industry issues are debated and resolved. A regular speaker in the USA and Europe, being invited to talk on the hot industry topics ranging from fraud, business models and regulation.
In 2009 she was the opening speaker at UK Gift¬† Card and Association Conference. She has been asked to write industry articles on the difference between the three and four party models. A recent white paper featured her and her prepaid marketing team’s work on the technical advantages of the Visa Private Label Network.